Revenue Magazine shares trends, reviews, & success stories

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Saturday, April 22, 2006

Prospecting stinks

Prospecting stinks. Don't you agree?

Most companies tell you to make a list of 100 of your closest friends and family members.

Then bug the crap out of them until they sign-up for your opportunity. A few of them give in because they feel so sorry for you.

That's just plain stupid...

If a product or service can't stand on it's own, then it's no wonder why those companies can't make any money.

All those tricks, games, and stupidity has ruined the reputation of network marketing for many people.

I'm so glad I found a completely different system. All you have to do is follow a few simple steps, and then let automation take over.

It's that easy.
If you're interested in making serious money in network marketing the right way, then check out this Smart Program website TODAY.

Thursday, March 02, 2006

Packaging for the Leap from Shelf to Hand

By Laura Denman

Package design is not decoration. Did you know that 80 percent of all purchasing decisions are made in-store? As traditional media is being revolutionized right before our eyes, your packaging will most likely be the first introduction a consumer has to your product and we all know how important first impressions are. Your package is a valuable asset that can make or break the sale of your item and should be considered as important as the item itself. After all, no one is even going to try your product if the package is not appealing…there’s simply too much competition to choose from.

Let’s review four key packaging attributes that should be considered prior to making any packaging decisions. Innovation, Visibility, Content and Appeal.

The buzzword in product development today is innovation. You can only color and shape a toilet brush in so many ways before you have to start considering how to change the mechanics of the product, thus the invention of disposable heads. The same theory can be applied to packaging design.

Take Target’s pharmaceutical packaging for example. For years your pills were delivered in the same cylindrical bottle with the same small text and illegible instructions. Hopefully you didn’t have more than one family member with prescriptions or else your medicine cabinet really became confusing. With the innovation of Target’s bottle, not only do you know whom the prescription is for by the color band but also the name of the medication as it is clearly indicated on the top of the bottle. Target’s slimmer bottle design allows for a better fit in your cabinet and easier-to-read text on a non-curved surface. Target’s innovation of the pill bottle was a great way to kick off their new pharmacy and draw a following of consumers who were looking for a better experience.

The visibility attribute sets your product apart from your competitors. Before beginning a package design project, a category audit should be conducted. It is important to discover who your shelf neighbors are and what attributes they possess in order to design for difference.

Think about the vegetable aisle in your grocery store. Everything is green. Yes, it must be green or the consumer will not buy it. Shoppers expect green for their vegetables and red for their sauces … there is no getting around that. So what can someone do to stand out on a shelf with those kinds of constraints? How about simplify. Recently Publix redesigned their generic items. Not only do the Publix products retain the bargain look, but the simplicity of the design actually makes the product stand off the shelf in a world of green. It is not the most elaborate design but it is perfect for a brand of that price point. Their redesign jumps off the shelf far quicker than many of their counterparts.

Examine the difference between Nordstoms and JC Penney. You walk into Nordstroms and your senses are immediately affected. The sound of a piano player in the middle of the store and the fact that you are not bombarded with sale items or cluttered aisles of merchandise allude to a feeling of elite. You immediately sense that the store is upscale. Now think about JC Penney, you can barely walk through the store without knocking something over nor can you see past 10 feet in front of you as the aisles of merchandise are stacked high. This environmental scenario will tell you that somewhere in JC Penney there is a bargain for you. Neither of these scenarios is incorrect. It is all about your brand and how you want your product or service to be perceived.

Content for packaging works similarly. If you clutter your package with flashy stickers of “New!” or “As Seen on TV”, expect to set your product to a lower price point. On the contrary, develop a package with a sleek design and less clutter, expect a perception of higher quality and set your product at a higher price point. Remember, you still must uphold your brand promise. Putting junk in a nice box does not change the fact that it is junk.

Lastly, the most important attribute is appeal. The word attribute is used loosely in this case, as appeal has to do with the combination of Innovation, Visibility and Content. After you have examined these key attributes, you must determine if your solution is appealing. The best way to determine appeal is to conduct research specific to your objectives.

As television ad viewers and radio listeners decrease due to a recent shift in lifestyle habits, the importance of your package speaking for you is immeasurable. Your package is akin to a first impression of your product and company. Uniqueness, appearance and content determine whether a person is worth engaging in conversation and the same goes for your product. Make sure that your product can easily make that leap from shelf to hand.

Laura Denman is the Strategy Director for XO Create! who provides expertise in package design for the youth market. XO Create! assists organizations in positioning and moving product through compelling packaging solutions.

Sunday, February 26, 2006

Advertise on TV with Minimal Budget

By Robbie Darmona

TV advertisements are often considered as expensive and unaffordable. That comes mainly from the great respect people have for the television as a media. It is admitted that TV plays the biggest role in our lives, as a regulator of our public opinion, and a navigator of our social behaviour. Ever since its invention, television has become so vital a part in our daily routine, that a world without TV sets is almost impossible to imagine.

We are all deeply aware how important advertising on TV can be for the new and inexperienced in the business. Advertising is the only way that you and your firm can show to the world and convince it that your products or service is worth buying. Using the powerful television media, you may become literally invincible before the rivalry if you often advertise yourself on TV. But at the basis of the question we find an utterly unsolvable paradox: on the one side, advertising on TV is badly needed by smaller and unpopular firms. On the other, due to the lower budget, it is exactly the smaller firms that cannot afford to pay the taxes for advertisements on TV. This the-richer-getting-richer-the-poorer-getting-poorer question can easily be solved if smaller firms took a certain marketing strategy.

First of all, successful advertising on TV depends on the audience that watches the advertisement. If you like to attract a specific audience, you may advertise on the special broadcasts, watched by the public. You don’t need to fall in despair if your firm cannot afford to advertise on TV’s most watched evening news. Sometimes you need to take on the more modest strategy of attracting just a specific audience: for example, if you are a vet, try to advertise during a broadcast for dog-lovers. Most of the people who watch popular TV shows won’t be attracted by your advertisement, because their tastes are miscellaneous. You needn’t waste your money on advertising with the only purpose to become well-known to everyone.

The second thing is the opportunity for TV advertising that cable televisions offer. Yes, their rates of public interest are lower and fewer people watch them. But you omit something very important: the phenomenon of chaotic pressing of buttons on the remote. For many people browsing aimlessly the TV channels is a way to relax and relieve the stress. The chances that some day a potential client will catch your advertisement on an unfamiliar cable channel are much higher than you suppose they are.

Another thing you can do to advertise on TV is bargaining for discounts with the cable operators. Bargaining helps, as long as you stand assertively for your rights to be advertised on TV. You needn’t be bashful during a deal, and don’t let the sales managers neglect you. Broadcasting is a shark business, only the brave see it through. What is more, there is a trend of TV ad rates dropping off. Many sales managers are forced to reduce the price of a package with commercial slots in various TV shows and programs. Following the advice to start haggling with a cable television, many smaller businesses have reduced the tax for advertising at 3 dollars per TV spot.

There is always a way to get things bloom, even in the cold climate of TV advertising. Just remember that you are a representative of the best firm and your products are of finest quality: and doors will start opening before you knocked on. Advertising on TV can be really fun, if you know how to start the negotiation.

Article by Robbie Darmona - an article author who writes on a wide variety of subjects.


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